Taxfreefilm Collaborates with Primal Shape for Davines Project

Director Giovanni Grauso and the team at Taxfreefilm, based in Parma, have partnered with the Italian animation studio Primal Shape to create a new film for the haircare and skincare brand Davines. This project aims to convey a philosophical message while maintaining a tactile and engaging visual style.

The collaboration combines live-action elements and computer-generated imagery, showcasing the expertise of both studios. Taxfreefilm's experience in crafting compelling narratives is complemented by Primal Shape's animation capabilities, resulting in a unique blend that resonates with the brand's ethos.

Davines, known for its commitment to sustainability and quality, is the focal point of this project. The film reflects the brand's values and aims to inspire viewers to appreciate the essence of a good life through its narrative and visual storytelling. The release of this film is anticipated to further enhance Davines’ connection with its audience.