Leenalchi: The Birth of Tradi-Pop

Description

The film follows Leenalchi, a South Korean band that gained popularity with the viral hit "Tiger Is Coming." In the wake of internal conflict and the departure of several members, non-gugak leader Jang Young-gyu faces the challenge of maintaining the group's identity while bridging traditional Korean music and contemporary popular culture. As the band struggles with a five-year hiatus and the loss of longtime friends, they hastily recruit new members in anticipation of an international contract in the United States. As the story unfolds, Leenalchi embarks on a precarious path to reestablish their presence on the global stage. The documentary captures the band's efforts to create a new album while addressing the pressures of revitalizing their music and brand. Through the lens of this tumultuous period, the film highlights the intersection of tradition and modernity in the evolving landscape of the music industry.